A forward-thinking Google FinTech Finalist with 30 years of international experience (US/UK/EU/LATAM) specialising in digital transformation, innovation, and commercial strategy. Gabriela blends technical insight with leadership to drive marketing, business strategy, and user experience.

Ellie combines a strong scientific background, including high-impact publications and international conferences, with over a decade of experience in financial services and working with vulnerable groups to measure complex human behaviour and lead product strategy.

Carl is responsible for end-to-end product delivery at Good With. With over 13 years of experience and an M.Eng from Oxford, he excels at building scalable full-stack solutions and leading teams with clean, efficient engineering practices. He previously worked as a consultant and Head of Software Engineering at a UK start-up.

Vicky holds a PhD in Clinical Neurosciences from Oxford and has over a decade of experience in data analysis, psychology, and neuroscience. She leads Good With’s Data Team, applying academic rigour to create positive change and promote financial education and security for learners.

Nathan bridges behavioural science, product, and storytelling to design learning experiences that drive real change. With extensive background in writing across the financial and charity sectors, he turns complex concepts into engaging, human stories that help people understand themselves (and their money) better.

Paula is an award-winning Web & App Strategist with over 20 years of experience in UX, strategy, and management. She works closely with design and development teams to create seamless, engaging, and highly useful user experiences at Good With.

With a PhD in Psychology, Rory is a key member of Good With’s data team. He specialises in analysing and modelling data to gain insights into human behaviour, with a focus on measuring financial capability and optimising learning, building on his comprehensive research into memory systems.

Elisabeth holds a first-class master’s in Mathematics from Nottingham and has previously spent 7 years at Frazer-Nash Consultancy building bespoke software and web applications. With experience leading teams and projects, she's worked closely with clients and stakeholders to deliver innovative, user-focused solutions.

Daniel brings a diverse and proficient skill set across multiple platforms, languages, and systems. Specialising in front-end development, he combines technical expertise with a creative flair to design, develop, and test user experiences.

Athul holds an MSc in Cyber Security from King’s College London and is a certified AWS Solutions Architect. He develops secure, scalable backend applications and ensures the performance and security of Good With’s cloud infrastructure, bringing a passion for continuous learning.

Helen has over 8 years of expertise crafting designs for start-ups across various sectors. Bringing a wealth of creative prowess and experience to every project, she excels at cultivating captivating brand identities and developing engaging design materials.

An Oxford graduate, Emily has 13 years experience in consulting and tech-for-good, specialising in customer success and behaviour change. Previously Head of Partner Delivery at Crowdfunder, she managed 30+ partnerships, including Aviva and Lloyds Bank.

A multidisciplinary artist and designer from Austin, Texas, Alex holds a Masters in Design History from Oxford. She applies her academic expertise and creative skills to all visual aspects of Good With, ensuring consistency and quality across brand and product.