A forward-thinking Google FinTech Finalist with 30 years of international experience (US/UK/EU/LATAM) specialising in digital transformation, innovation, and commercial strategy. Gabriela blends technical insight with leadership to drive marketing, business strategy, and user experience.

Ellie combines a strong scientific background, including high-impact publications and international conferences, with over a decade of experience in financial services and working with vulnerable groups to measure complex human behaviour and lead product strategy.

Vicky holds a PhD in Clinical Neurosciences from Oxford and has over a decade of experience in data analysis, psychology, and neuroscience. She leads Good With’s Data Team, applying academic rigour to create positive change and promote financial education and security for learners.

With a PhD in Psychology, Rory is a key member of Good With’s data team. He specialises in analysing and modelling data to gain insights into human behaviour, with a focus on measuring financial capability and optimising learning, building on his comprehensive research into memory systems.

Elisabeth holds a first-class master’s in Mathematics from Nottingham and has previously spent 7 years at Frazer-Nash Consultancy building bespoke software and web applications. With experience leading teams and projects, she's worked closely with clients and stakeholders to deliver innovative, user-focused solutions.

Paula is an award-winning, published UX Strategist with an MSc (Distinction). She drives user research and service design to transform complex financial concepts into empathetic, personalised digital experiences. Alongside behavioural scientists, she crafts UX strategies that respond to real user needs and nudge better habits.

An Oxford graduate, Emily has 13 years experience in consulting and tech-for-good, specialising in customer success and behaviour change. Previously Head of Partner Delivery at Crowdfunder, she managed 30+ partnerships, including Aviva and Lloyds Bank.